Coreography was founded in 2002 with the vision of using rich media content to improve sales and marketing productivity.
Our focus from the start has been on delivering authentic communications that showcase your employees while providing professional editing to keep the focus on the message you want delivered. Today multimedia development is no longer purely the domain of expensive flash developers and advertising agencies. Custom flash animated presentations, news anchor voiceovers, and marketing-speak are not nearly as effective as the unscripted voices of your employees.
Coreography recognized early on that the lower cost of multimedia development and widespread access to delivery tools like webconferencing would lead to a proliferation of live, rich media communication. Yet the quality of these presentations and recordings is uneven at best. The popularity of web seminars shows that the demand is there, yet delivering an effective live event requires a combination of skiills - an understanding of internet networking technology, audio and video production, presentation development, event marketing and project management, online marketing strategies, and marketing automation. It is virtually impossible for an event manager to effectively execute to all these requirements. It has made delivery of live web seminars and events challenging, where one miscue reflects poorly on the event manager, marketing team, and the company. The challenges become even greater as live video becomes a business requirement.
Coreography has developed repeatable processes to ensure the smooth, stress-free delivery of live web seminars and webcasts. We have made the technology and software investments that enable us to acquire high-quality audio and video recordings whether on-site or remote. We have pioneered production processes that leverage Microsoft PowerPoint for lower cost visual and animation development. The effectiveness of our productions for lead generation, lead nurturing and training delivery is every bit as high as more expensive custom presentation development.
We use proven technology from leading providers to deliver these communications, and focus our internal software development on integrating and adding value to these communication platforms. Our production techniques and processes have been refined over many years with a focus on quality and efficiency.
Our solutions are used in both lead generation and training applications. Our clients include industry leaders and emerging companies like Adaptec, Brocade Communications, NetSuite, and Siemens AG. The company has a longstanding relationship with the Silicon Valley Chapter of the American Marketing Association.