Archive for December, 2008
* Webcast Audio Tip – power down that iPhone and Blackberry
Posted on December 9th, 2008 by Bill. Filed under Audio, Web Seminars, Webcasts.
Ever look for that bee buzzing near your telephone? Sometimes its just a click or pop. So just what is it?
Annoying you say.
Agreed, but its just radio interference from a wireless phone, iPhone, or Blackberry.
Happily, its easy to fix. Simply turn off those phones before the event starts.
Ahh, and for those doctors that must keep the electronic leash alive, move that phone as far away from your telephone and telephone line as possible. This will minimize telephone equipment interference.
Bill
* MySpace Streaming Video – Impact on B2B Marketers?
Posted on December 3rd, 2008 by Bill. Filed under Education, Marketing, Training, Video, Web Demonstrations.
As reported by Yahoo, MySpace Mobile is launching a streaming video service to deliver video in multiple formats to multiple devices. The focus today is on reaching iPhones, but the service is designed to be carrier and device agnostic.
This announcement in itself is not such a big deal for B2B-focused enterprises, but I think it continues the trend where employees, partners and customers expect to be able to access video-based training, tutorials, demonstrations and product communications. I know from my personal experience that one of the first things I look for when evaluating a vendor is an online product demo. Then I know if its worth exploring further with a sales rep.
Rich media communications will increasingly be integrated into every type of text document – quick start guides, help screens, product briefs, case studies, testimonials, etc. – so that users can choose how they want to receive the information.
I think the biggest question mark is not if this will happen, but if it is company-driven or user-driven. Marketing communication professionals may not be prepared – time, skills and budget – to support this effort quickly enough. If a vacuum exists, users may step-up and fill the void.
Thoughts?
Pages:
Categories:
- Audio
- Education
- event video
- General
- Marketing
- On-Demand
- PowerPoint
- Presentation Delivery
- Promotion
- Reading List
- Social Media
- Streaming
- Training
- Uncategorized
- Video
- Web Demonstrations
- Web Seminars
- Webcasts
