Archive for January, 2009
* Adobe Connect problems?
Posted on January 29th, 2009 by Bill. Filed under Web Seminars.
Having trouble with your Adobe Connect audio or connection?
Here is a link to test your system:
Adobe Connect Meeting system test
If your problem is audio-related, we have found the simplest thing to do is dial the conference bridge number from your telephone. The VOIP service is not always reliable.
Hope this helps.
* Video Presentations, Video Interviews, Thin Slicing, and Priming
Posted on January 27th, 2009 by Bill. Filed under Presentation Delivery, Reading List, Video.
I just finished reading Malcomb Gladwell’s Blink, which is another fun read. I found two chapters in particular relevant to delivering effective video presentations.
For the record, I am not a psychologist, so if you are, and what follows does not make sense, please set me straight by leaving a comment.
In essence, modern psychology is giving our “adaptive unconscious” more and more credit for making sense of what we see and hear and filtering the information without the need for conscious, higher-level thinking. This is both good and bad. It means we can effectively process and evaluate situations readily using only “thin-slices”, but we also unconsciously impose cultural bias and situational influences into our judgments.
What do I mean?
First, the research shows that we are pretty good at judging others in just a few seconds to a few minutes. We can read faces and tell when the delivery is sincere and truthful, and when it is fake and deceptive. We may not be able to tell you why, but our unconscious will sense a disconnect between what we see and what we hear. Video gives us both the visual and audio input to make that judgment.
Now the bad news is that we also bring a lot of bias – cultural, experiential, and situational – to these judgments. Gladwell uses the example of the performer that was praised as the most outstanding trombonist in a blind audition. When this happened in 1980, orchestras were still dominated by men, and it was commonly believed that you could tell the difference between how men and women played the same instrument. When they were introduced to Abbie Conant, a woman, they were in disbelief. Clearly if it had not been a blind audition, Conant would not have been selected. This is one case where visual, video communication can work against you.
And how receptive we are is impacted by other, situational circumstances. In fact, you can influence other’s behavior by “priming” them with words. Gladwell cites an NYU experiment where two groups of students were primed with words and then sent off to reception to get their next assignment. One group was exposed to words like “aggressively”,”rude”,”bold”. “bother”, and “intrude”. The other group was exposed to words like “respect”,”considerate”,”patiently”,”polite”, and “courteous”. When they arrived at reception, the attendants were engrossed in a personal conversation with a fellow employee. The group exposed to the aggressive words interrupted on average after 5 minutes, while 82% of the group exposed to the polite words did not interrupt at all. (The experiment was stopped at the ten minute mark.)
Now I understand why they start playing good, upbeat music 10 minutes before the band takes the stage. And how music lead-ins to presentations can ‘prime’ you to be more receptive to the presentation. It makes you think we ought to be doing more than show dial-in telephone numbers before our web seminar’s start.
For more information, I recommend reading “Blink” or visiting Malcomb Gladwell’s website.
* Best webinar recording video format
Posted on January 24th, 2009 by Bill. Filed under On-Demand, Social Media, Video, Web Seminars.
TubeMogul is a service that enables you to upload your video once and distribute to the leading video sites. They then provide aggregated tracking statistics for your video.
TubeMogul recommends the following encoding options if you want to widely distribute your video:
- File format: mp4 or mov
- Video codec: h.264
- Bit-rate: 700 kb/s – 1500 kb/s
- Resolution: 640×480
- Audio codec: mp3
For a detailed list by social media site, take a look at this format listing by social media website.
* Presentation science – educator tips
Posted on January 22nd, 2009 by Bill. Filed under Education, PowerPoint, Presentation Delivery, Training.
I came across this SlideShare presentation from the Graduate School of Education at the University of Buffalo. I thought it added a few good points regarding how we process information so have embedded it below. Here are the highlights:
- The slides should not say everything that you do. (This is the same message that all the leading presentation experts – Garr Reynolds, Nancy Duarte, Cliff Atkinson – are saying so its not a ground-breaking thought but sets up this next important point).
- Show your slide for 14-21 seconds before talking about them to increase retention by 30%. The reason – the image will make its impression, then you complete the picture with your story.
- The average attention span is 18 minutes. Makes you wonder why we schedule everything in 60 minutes blocks.
- Two-Three slides per minute. Now this is a good point of argument – I’d say it depends, but if you do a good job of using images and not text on your slides may be effective. It really is not clear to me how this works with the second bullet about showing the slide for 14-21 seconds before speaking. Doing the math, you would have 6 to 15 seconds to talk per slide! I have seen this work, but you really need to have your talk well rehearsed to do this smoothly.
- Engage the audience every 3-4 minutes. Obviously polls can be used, but simply using chat to get feedback and draw connections from those comments to your content works too and keeps the presentation flowing.
- Color visuals increase willingness to read up to 80 percent and improves retention by 75%. Yellow is the first color that you see.
* One click distribution of your video webcast recordings
Posted on January 21st, 2009 by Bill. Filed under On-Demand, Promotion, Video, Web Seminars, Webcasts.
So you have your webcast or webinar video archive recording ready, and you want to post it to YouTube, Vimeo, Viddler, Metacafe, Revver, and more. Here is the quick way to get the widest distribution possible.
Upload your video once to TubeMogul and let it distribute it to all the major video sharing sites for you. An account is free – just remember that you need to have an existing account on your targeted video destination sites.
View the TubeMogul tutorial on uploading and distributing your video here.
One problem you may encounter – every site has a different supported video length, so you will need to consider that before posting.
* Coreography launches new site
Posted on January 20th, 2009 by Bill. Filed under General.
Perhaps not nearly as historical as our President’s inauguration today, but worth noting nonetheless. We have just launched a new look on our web site with improved, simplified content navigation.
Out with the old…
In with the new…
Let us know what you think…
* Promote your webinar recordings through YouTube
Posted on January 14th, 2009 by Bill. Filed under Promotion, Video, Web Seminars, Webcasts.
Want to get more registrants for your on-demand webinars and webcasts? Try posting a video out-take to YouTube to improve its visibility and make it easy to share with partners.
First, you will want to reduce the length of your webinar by breaking it into chunks or by creating a highlight reel. Look for statements that are controversial or compelling, and leave you wanting to learn more.
Editing your webinar length really is a requirement since you want this to be a teaser and fit into the viewing habits of visitors to these video sites. During editing make sure you add a closing call to action that shows the URL for your landing page. Make that link short and simple since viewers will need to write it down and enter it into their browser.
Next you will want to give some thought to YouTube channel placement and tagging. I recommend that you check the tags your considering by searching for them before you publish – you want to make sure your placement is next to appropriate content for your audience.
Finally, use the embed code to place the video on your landing pages or other pages as a promotional teaser. Promote it with your partners for placement on their site, and use a source code in your registration link to track which partners are sending you registrants.
Bill
* PowerPoint Webinar Tip
Posted on January 13th, 2009 by Bill. Filed under On-Demand, PowerPoint, Presentation Delivery, Training, Web Seminars.
When you are broadcasting a PowerPoint presentation during a web seminar it can be very distracting to have your mouse pointer (the little arrow) dancing across the screen as you or your presenter is speaking. The movement on the screen draws the audience’s attention from the presenter’s narration. It can even be confusing to the audience since their is no correlation between where the mouse is going and what the speaker is saying.
To prevent this from happening, after the Slide Show view has started, use this combination:
- To hide the mouse arrow: Ctrl + H
- To restore the mouse arrow: Ctrl + A
Here is another tip (when your in the Slide Show view):
When you really want the audience to focus on what you are saying, blank the PowerPoint screen:
To go black:
- Press the B key
- To restore press the B key again
To go white:
- Press the W key
- To restore, press the W key again
These tips and more can be found at David Paradi’s blog Think Outside the Slide.
* Webinar Search
Posted on January 10th, 2009 by Bill. Filed under General, Web Seminars, Webcasts.
Webinars. You know they are out there, but inevitably when the topic in question becomes a priority for you, you just can’t find them. Google is your first stop, but the results are just lost in the mass of content they provide. You may visit key industry hubs, but you wonder if your missing anything.
For you there is now a solution: Webinar Today – the webinar search engine.
We have been busy compiling an index of web seminars, starting with security, storage, marketing, and VOIP. We invite you to try it out and see what you think.
If you know of webinars that should be added to this index, please suggest them by following the link at the bottom of the page. As long as they are educational and informational, we will add them to the index.
Now we consider this a beta release, but please let us know what you think!
* Green Webcasting
Posted on January 6th, 2009 by Bill. Filed under General, Web Seminars, Webcasts.
Web seminars and webcasting are inherently green, eco-friendly communications since they eliminate the need for people to travel to events and eliminate the consumption of paper-based hand-outs, datasheets, and other collateral.
As an event management and production company, we do use alot of workstations and server infrastructure to provide redundant and scalable events. To do our part to better protect the environment, we have joined CarbonFund as a partner.
One small step…

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