Need to promote your web seminars?

Now you can promote them for free through a LinkedIn Group and your web seminar will automatically be added to the webinar search engine Webinar Today.

The Webinar Today search engine has already indexed over 1 million pages, primarily at industry hubs and selected webinar service providers.  To continue to grow the depth and quality of our listings we need the participation of individual businesses that produce their own web seminars.

Marketing and event managers can simply post their own webinars at the Webinar Today LinkedIn Group.  They will then be added to the search engine.

There is no charge for any of this – just think of us when your  business needs require a live video webcast production team, or you want help incorporating video into your next web seminar.

To recap, simply join our LinkedIn Group and create a new discussion using the event title as the subject and add a short description. Make sure to include the link to the webinar landing page. (That link gets added to our search engine so it should include a description of the event, not just a registration form.) That’s all there is to it!

Linked In Group to Promote Your Webinar Free

Webinar Today Search Engine

If you have any questions, just post them at the LinkedIn Group or in the comments below.

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This webcast clip is from a live event featuring Jeremiah Owyang on  ‘Social Media Trends for 2010“.

Jeremiah was an analyst with Forrester before joining the Altimeter Group, and is a thought leader in the social media space.  He makes some good observations in this video, and is always an entertaining presenter.

Coreography is a sponsor of the SVAMA, and produced this clip from one of their panel events.   This is a good example of how you can record an event and then create clips to increase your reach and drive awareness and visibility.  You could also use this approach to generate leads by capturing registration before providing access to the complete archive.

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For those of you that need a quick and easy guide to social media sites, I highly recommend the CMO’s Guide to The Social Landscape.

This is a one-page review of the largest established social media sites that makes a handy reference tool. A great way for social media experts to educate co-workers too.

Download the current version here, or head on over to CMO.com.

Tags: lead generation, Social Media, Video.

My last posting generated some offline discussion related to explaining the benefits versus the capability. How about this alternative copy:

WEBCAST SERVICE PROVIDER

Coreography

Coreography extends your reach, accelerates communication, and lowers your costs using a combination of live and on-demand webcasts, web seminars and demonstrations. Our production expertise ensures quality and lowers your overall multimedia expense.

Learn More
http://www.coreography.com/sm/blog.php

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Our original thinking was that the Streaming Media magazine audience already knew the benefits of  webcasting and related services, so our focus was on the service offering versus the benefits.  Thoughts welcome…

Tags: on demand webcasts, on-demand webcast, webcast, webcast production.

Great tips on telling your story in this video with NPR’s  Scott Simon.  There are takeaways here for any presenter delivering presentations via video webcast or audio webinar.

Tags: authenticity, effective presentations, presentations, storytelling, video presentations.

If you spend a lot of time and effort creating videos for the web, you want to have them found. Here are five tips from the Online Marketing Blog  to help you get started with video optimization:

1. Organize with Keywords
2. Distribute videos on video-sharing sites.
3. Implement a linking strategy.
4. Encourage viewers to share your videos.
5. Re-purpose your videos.

Read the complete post 5 Basic Tips for Video Optimization.

Tags: Marketing, search, Video.

A great article for those looking to increase exposure using social media from John Jantsch of  Duct Tape Marketing.  He shares these five tips for marketers who want to gain coverage and exposure through bloggers:

1) Don’t target the usual suspects
2) Listen before you speak
3) Hang out a bit
4) Gift wrap your idea
5) Amplify for them

Of course, we can’t think of a better way to ‘gift wrap your idea’ than by letting us create a video presentation featuring you!

Intrigued? Read the complete article  5 Tips for Getting More Exposure from Bloggers, Tweeters and Fans.

Tags: bloggers, Promotion, Social Media, tweeter.

James Pitaro

Want to start your own web video channel for internal or corporate communications?

Here are some good points from someone who knows a little bit about video – James Pitaro, vice president of media at Yahoo!.  In his post The Do’s And Don’ts Of Creating Original Video‘  he shares lessons learned at Yahoo!.

Although the Yahoo! focus is building online audiences that can be monetized, these are still good points for B2B companies. I particularly related to the observation about ‘Being Fast’ and getting your content out in a timely manner.

Read the The Do’s And Don’ts Of Creating Original Video here.

Tags: corporate tv, tv, Video, web tv, web video.

When you are considering a purchase, who do you ask for your advice?

If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a musician. If I want a new telephone system, I’d ask a half dozen of my friends that are consultants, managers and business owners  – the ones that make their living on the telephone..  Depending on the purchase, I would do more research online, on industry sites and forums, and visit your web site.  At this point, I’m ready to buy – for big-ticket items I’ve got a short list and will now call a company rep.

By now your starting to realize that in the early stages I may not spend much time on your site – in some cases I may not even visit it.  So as a marketer, you need to find a way to reach me through the mediums I am using.

Webcasts – audio and slides or video -  not only are good at educating the prospects you know about, but can be a compelling way to help your customers (my friends) and your evangelists (the ones commenting in user groups, message boards, and industry forums) share your story.

You can continue to deliver your webcasts live, but make sure you create an archive in bit-sized chunks and share it with the world – in your newsletter, on your site,  with user groups, on message boards.  Make it easy for your fans to share it too.  Its a great way to keep your name in the conversation and help your friends spread the word.

Tags: archives, conversations, live event recordings, Marketing, On-Demand, Promotion, Video, video webcasts, Webcasts.

In June BtoB Online asked their webcast audience the question “How does your organization evaluate unstructured comments from customers?”

The results:

72%      We review each one manually
21%      We collect but don’t analyze it
6%        We use text mining tools
1%        We have an individual code the responses

Now you must interpret the results from any webinar poll understanding that the audience was not randomly selected and may not be statistically significant, but if this makes you think for a moment about how your using your viewer feedback than this is a good exercise!

The intelligent use of polls and surveys is an effective method for gathering feedback, but also for discovering your target audience needs and concerns. We have used polls effectively to uncover new or related applications for products and services.  So give those polls and surveys some thought, use them during during your webinar, and then listen to what your audience is really telling you.

Tags: customer feedback, Marketing, polls, surveys, Webcasts, webinars.