Event or Seminar Live Webcast

The configuration shown here is well suited for a conference – with Twitter feeds, sharing links ,as well as Sponsor and site links for a blog or event calendar.  Not only is this a good player for viewing and interacting with the live event, but those pulled in via sharing links can find  your main event site too.  In essence you have a video-enabled landing page!

A special thanks to all those who helped us with usability testing!  Your input and feedback made all the difference!

We will be sharing more information on this player as well as our other solution enhancements over the coming weeks.

Traditional, interruption marketing is becoming less and less effective as buyers go online to gather information, educate themselves and find recommendations. In order to be found marketers need to publish content that is indexed by Google and shared within communities of interest. This sounds simple enough, but you need to deliver a constant stream of fresh content in order to be indexed by Google.

Capturing your events and presentations in a video format, then converting it to bite-sized clips makes sense. These clips can be used on your web site, on your blog, in your newsletter, and shared across Facebook, Twitter, and other online communities. Better yet, video content like this encourages employees, customers, and evangelists to share it within their business and personal networks.

Not a bad way to ramp up a content marketing strategy that can impact awareness. lead generation, and lead nurturing.

Check out this invitation video created by our moderator, Jeff Severtson:

This event is being held at Detati Communications, which has a beautiful facility for shooting photos or video. Come check it out. For more details, and to register online, visit http://www.svama.org/site/event_details/91.

See you there!

Bill

• Reduce options; The more choices available, the less likely any choice is made. If the purpose is to get viewers to your webinar, don’t muddy the water with other promotions or product information.
• Create urgency; Live webinars are a natural vehicle for building that sense of urgency – make sure to do so in your copy.
• Reduce risk; If your charging for your webinar, provide a money-back guarantee. If it’s free, address the risk that the content will not be worth the potential abuse of contact information – this is a bigger issue for smaller companies that may not have a reputable brand or market presence. They need to engender trust with their copy and remind people that you are not going to abuse the relationship. Remind your reader’s in plain language that you are trustworthy (and make sure you keep your promise):

We do not sell your personal information. We do not spam. We will not call you at dinner time. Privacy Policy

• Focus your message; Simplify your message and stay focused on one or two key points or audience takeaways. Write your copy from the reader’s perspective; ‘What’s In It For Me?’.
• Know your customer;  You cannot convert every site visitor and webinar attendee to a customer, so don’t try. Determine what your key strengths are and go after the best prospects for your product or service. This becomes even more important as social media channels drive greater webinar attendance. Your copy and promotion should actually self-qualify prospects so that you stay focused on the best prospects.

Read the original article at ‘How to turn consumer inaction into action: five tips‘.

The SVAMA makes these archives available to the public from their website (pictured below). You can view the event clips on YouTube by clicking here or on the website image.

Now you can promote them for free through a LinkedIn Group and your web seminar will automatically be added to the webinar search engine Webinar Today.

The Webinar Today search engine has already indexed over 1 million pages, primarily at industry hubs and selected webinar service providers.  To continue to grow the depth and quality of our listings we need the participation of individual businesses that produce their own web seminars.

Marketing and event managers can simply post their own webinars at the Webinar Today LinkedIn Group.  They will then be added to the search engine.

There is no charge for any of this – just think of us when your  business needs require a live video webcast production team, or you want help incorporating video into your next web seminar.

To recap, simply join our LinkedIn Group and create a new discussion using the event title as the subject and add a short description. Make sure to include the link to the webinar landing page. (That link gets added to our search engine so it should include a description of the event, not just a registration form.) That’s all there is to it!

Linked In Group to Promote Your Webinar Free

Webinar Today Search Engine

If you have any questions, just post them at the LinkedIn Group or in the comments below.

Jeremiah was an analyst with Forrester before joining the Altimeter Group, and is a thought leader in the social media space.  He makes some good observations in this video, and is always an entertaining presenter.

Coreography is a sponsor of the SVAMA, and produced this clip from one of their panel events.   This is a good example of how you can record an event and then create clips to increase your reach and drive awareness and visibility.  You could also use this approach to generate leads by capturing registration before providing access to the complete archive.

This is a one-page review of the largest established social media sites that makes a handy reference tool. A great way for social media experts to educate co-workers too.

Download the current version here, or head on over to CMO.com.

WEBCAST SERVICE PROVIDER

Coreography

Coreography extends your reach, accelerates communication, and lowers your costs using a combination of live and on-demand webcasts, web seminars and demonstrations. Our production expertise ensures quality and lowers your overall multimedia expense.

Learn More
http://www.coreography.com/sm/blog.php

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Our original thinking was that the Streaming Media magazine audience already knew the benefits of  webcasting and related services, so our focus was on the service offering versus the benefits.  Thoughts welcome…