We edit live webinars to produce event recordings that can be used for post-webinar marketing and training, and think alot about how to get the most out of these live events. Many of our customers will update specific slides or request that we edit out details like pricing that may change over time. Between judicious editing, recording new narration, and adding a moderator voice-over, we can really extend the life of these recordings.

However, there are a few simple things that would make our life easier, and would help any company that wants to extend the shelf-life of their content: Read the rest of this entry »

Tags: Editing, event replays, Microsoft PowerPoint, recording, reusability, Web Seminars, Webcasts, webinars.

I must admit that we have recorded webinars that used more than one of these presentation tricks. That can result in ‘Death by Webinar!’

Life After Death with PowerPoint By Don McMillan

Tags: effective presentations, funny, PowerPoint, Web Seminars.

The quote ‘Make it easy for people to talk about you’ says it all.

I had the opportunity last year to meet Andy Sernovitz when he spoke at the Silicon Valley AMA. (Coreography recorded this event for the SVAMA and you can view it online – jump to slide 78 in the index. Guy Kawasaki gives his typically entertaining presentation right after.)

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Tags: event recordings, Marketing, Promotion, replays, word of mouth marketing.

eMarketer just reported that experienced Internet users give more weight to the information they find on the web than that shared by personal contacts.

What are the implications?

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Tags: Marketing, On-Demand, screencast, trends, Video, web demonstration.