Event or Seminar Live Webcast

The configuration shown here is well suited for a conference – with Twitter feeds, sharing links ,as well as Sponsor and site links for a blog or event calendar.  Not only is this a good player for viewing and interacting with the live event, but those pulled in via sharing links can find  your main event site too.  In essence you have a video-enabled landing page!

A special thanks to all those who helped us with usability testing!  Your input and feedback made all the difference!

We will be sharing more information on this player as well as our other solution enhancements over the coming weeks.

Traditional, interruption marketing is becoming less and less effective as buyers go online to gather information, educate themselves and find recommendations. In order to be found marketers need to publish content that is indexed by Google and shared within communities of interest. This sounds simple enough, but you need to deliver a constant stream of fresh content in order to be indexed by Google.

Capturing your events and presentations in a video format, then converting it to bite-sized clips makes sense. These clips can be used on your web site, on your blog, in your newsletter, and shared across Facebook, Twitter, and other online communities. Better yet, video content like this encourages employees, customers, and evangelists to share it within their business and personal networks.

Not a bad way to ramp up a content marketing strategy that can impact awareness. lead generation, and lead nurturing.

My View of the SVAMA Panel

I had a very enjoyable evening last night as a panelist on the SVAMA’s “Integrating Video Into Your Marketing” event.

There was an enthusiastic and attentive audience as Jeff Severtson delivered his presentation that showcased how Adobe uses video in its marketing. Then the panel took questions from the audience and we had a good discussion, particularly since we brought a variety of perspectives – large company versus agency, in-house versus out-sourced.  It was interesting to see on how many points we were in agreement as well.

One slide Jeff shared was particularly eye-opening; he highlighted what you should expect to spend on your video production, and commented that most of Adobe’s productions were in the high-end of the sweet spot.

All of our event and webcast productions fall into the Low Budget to Sweet Spot while we consistently maintain broadcast-news quality production values. How do we do this?  We leverage your existing presentations and events and capture the knowledge and enthusiasm of your in-house experts. This reduces content development costs (in essence they are already funded in another program or budget, so we do not need to create new scripts and story boards) and spokesperson costs. And nothing is more authentic than your own employees sharing their knowledge. With your webcast video in-hand, you can turn this into shorter clips that you can use across all your marketing channels and share via social media.

Of course, there is room for both approaches in your marketing, but its good to know that not all your video has to be expensive to be good!

The SVAMA makes these archives available to the public from their website (pictured below). You can view the event clips on YouTube by clicking here or on the website image.

Jeremiah was an analyst with Forrester before joining the Altimeter Group, and is a thought leader in the social media space.  He makes some good observations in this video, and is always an entertaining presenter.

Coreography is a sponsor of the SVAMA, and produced this clip from one of their panel events.   This is a good example of how you can record an event and then create clips to increase your reach and drive awareness and visibility.  You could also use this approach to generate leads by capturing registration before providing access to the complete archive.

When Coreography webcasts an event, we place the current speakers name and title on the live video (called lower thirds). But unless we send our program feed to the main projector, this does not help the local audience.

So what can you do?

If its a group panel discussion seated behind a table, consider using name placards in front of each speaker’s microphone.  This takes a little pre-planning to execute, but should eliminate your local audience’s confusion.

]]> http://www.coreography.com/blog/presentation-delivery/video-and-storytelling-for-webcasts-and-webinars/feed/ 0 http://www.coreography.com/blog/video/get-more-views-optimize-your-videos/ http://www.coreography.com/blog/video/get-more-views-optimize-your-videos/#comments Mon, 23 Nov 2009 15:31:46 +0000 Bill http://www.coreography.com/blog/?p=818 If you spend a lot of time and effort creating videos for the web, you want to have them found. Here are five tips from the Online Marketing Blog  to help you get started with video optimization:

1. Organize with Keywords
2. Distribute videos on video-sharing sites.
3. Implement a linking strategy.
4. Encourage viewers to share your videos.
5. Re-purpose your videos.

Read the complete post 5 Basic Tips for Video Optimization.

James Pitaro

Want to start your own web video channel for internal or corporate communications?

Here are some good points from someone who knows a little bit about video – James Pitaro, vice president of media at Yahoo!.  In his post The Do’s And Don’ts Of Creating Original Video‘  he shares lessons learned at Yahoo!.

Although the Yahoo! focus is building online audiences that can be monetized, these are still good points for B2B companies. I particularly related to the observation about ‘Being Fast’ and getting your content out in a timely manner.

Read the The Do’s And Don’ts Of Creating Original Video here.