Great tips on telling your story in this video with NPR’s  Scott Simon.  There are takeaways here for any presenter delivering presentations via video webcast or audio webinar.

Tags: authenticity, effective presentations, presentations, storytelling, video presentations.

A conversational approach helps on so many levels – new or related insights are often shared during a conversation,  there is more presenter energy, and audio interest is heightened from hearing multiple voices.

But it can’t be just an after-thought – you really should design it in to your presentation.  What do I mean?

We recently produced an audio webinar with a large group of presenters. To break up the slide presentations,  two of the presenters carried on a dialogue between them.  In concept this was great, but in practice it didn’t always work so well.

Why?  Rather than discussing a point in more detail and having a natural dialogue, one of the presenters was asking questions that so obviously pointed to the upcoming slide (and upcoming bullet point) in the deck that it clearly had to be rehearsed.  This defeated the naturalness and authenticity they were striving to achieve.

The fix? Make sure your accompanying slides are visual rather than text heavy.

This gives the presenters freedom to cover the points in any order or manner they wish.  The speakers can always use the original slides to remember the key points they want to discuss, and provide them as part of a hand-out after the event.

The feeling then becomes more like a discussion or interview and breaks up the longer webinar presentation.

Bill

Tags: audio webinar, authenticity, conversations, web seminar, webinars.

As part of our effort to bring a repeatable, scientific methodology to our web seminars we have been reading alot of literature on presentation development .

Currently I’m reading Doug Stevenson’s Story Theater Method; Strategic Storytelling in Business. This is a guidebook that shows how to mine your own life stories to help you connect with an audience.

Right away, Doug makes this point:

The key to becoming an effective speaker is to be authentic. The goal is not to change who you are, it’s to remain true to who you are. To do otherwise is to lose your power. Your power lies in your unique personality and style.

Doug goes on to talk about how actors connect IN to connect OUT to an audience. They go inward to pull from their own reservoir of emotions and experiences. If they do this well, they bring the character to life and the audience connects to them.

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Tags: authenticity, presentations, storytelling, Web Seminars.