It’s not easy to keep the names and affiliations of a large panel of speakers straight.  Not only is this confusing to your local audience, it can prevent them from asking directed questions to specific members of your panel.

When Coreography webcasts an event, we place the current speakers name and title on the live video (called lower thirds). But unless we send our program feed to the main projector, this does not help the local audience.

So what can you do?

If its a group panel discussion seated behind a table, consider using name placards in front of each speaker’s microphone.  This takes a little pre-planning to execute, but should eliminate your local audience’s confusion.

Tags: event recordings, event video, video recording tips, video webcasts.

TubeMogul is a service that enables you to upload your video once and distribute to the leading video sites. They then provide aggregated tracking statistics for your video.

TubeMogul recommends the following encoding options  if you want to widely distribute your video:

• File format: mp4 or mov
• Video codec: h.264
• Bit-rate: 700 kb/s – 1500 kb/s
• Resolution: 640×480
• Audio codec: mp3

For a detailed list by social media site, take a look at this format listing by social media website.

Tags: archives, event recordings, live event recordings, Social Media, Video.

So you have your webcast or webinar video archive recording ready, and you want to post it to YouTube, Vimeo, Viddler, Metacafe, Revver,  and more. Here is the quick way to get the widest distribution possible.

Upload your video once to TubeMogul and let it distribute it to all the major video sharing sites for you. An account is free – just remember that you need to have an existing account on your targeted video destination sites.

View the TubeMogul tutorial on uploading and distributing your video here.

One problem you may encounter – every site has a different supported video length, so you will need to consider that before posting.

Tags: archives, event recordings, event replays, Promotion, Social Media, tubemogul.

The quote ‘Make it easy for people to talk about you’ says it all.

I had the opportunity last year to meet Andy Sernovitz when he spoke at the Silicon Valley AMA. (Coreography recorded this event for the SVAMA and you can view it online – jump to slide 78 in the index. Guy Kawasaki gives his typically entertaining presentation right after.)

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Tags: event recordings, Marketing, Promotion, replays, word of mouth marketing.