Our new event and video webcast service can be used with the iPhone or Android device to take questions from your audience. For live events we provide a Twitter stream and the ability to submit private questions to your panelists. View this demonstration to see how it works!

Tags: event video, Events, LinkedIn, Marketing, Social Media, video webcasts.

Econsultancy has a very good article about how marketers can make it easier for consumers to make purchasing decision. You can see the parallel with your webinar invitations. After all, they are a mini-purchasing decision in themselves – your attendees are paying with their time. So if you keep these points in mind when crafting your invitation you will be headed in the right direction.

• Reduce options; The more choices available, the less likely any choice is made. If the purpose is to get viewers to your webinar, don’t muddy the water with other promotions or product information.
• Create urgency; Live webinars are a natural vehicle for building that sense of urgency – make sure to do so in your copy.
• Reduce risk; If your charging for your webinar, provide a money-back guarantee. If it’s free, address the risk that the content will not be worth the potential abuse of contact information – this is a bigger issue for smaller companies that may not have a reputable brand or market presence. They need to engender trust with their copy and remind people that you are not going to abuse the relationship. Remind your reader’s in plain language that you are trustworthy (and make sure you keep your promise):

We do not sell your personal information. We do not spam. We will not call you at dinner time. Privacy Policy

• Focus your message; Simplify your message and stay focused on one or two key points or audience takeaways. Write your copy from the reader’s perspective; ‘What’s In It For Me?’.
• Know your customer;  You cannot convert every site visitor and webinar attendee to a customer, so don’t try. Determine what your key strengths are and go after the best prospects for your product or service. This becomes even more important as social media channels drive greater webinar attendance. Your copy and promotion should actually self-qualify prospects so that you stay focused on the best prospects.

Read the original article at ‘How to turn consumer inaction into action: five tips‘.

Tags: event management, Marketing, Social Media, Web Seminars.

For those of you that need a quick and easy guide to social media sites, I highly recommend the CMO’s Guide to The Social Landscape.

This is a one-page review of the largest established social media sites that makes a handy reference tool. A great way for social media experts to educate co-workers too.

Download the current version here, or head on over to CMO.com.

Tags: lead generation, Social Media, Video.

A great article for those looking to increase exposure using social media from John Jantsch of  Duct Tape Marketing.  He shares these five tips for marketers who want to gain coverage and exposure through bloggers:

1) Don’t target the usual suspects
2) Listen before you speak
3) Hang out a bit
4) Gift wrap your idea
5) Amplify for them

Of course, we can’t think of a better way to ‘gift wrap your idea’ than by letting us create a video presentation featuring you!

Intrigued? Read the complete article  5 Tips for Getting More Exposure from Bloggers, Tweeters and Fans.

Tags: bloggers, Promotion, Social Media, tweeter.

TubeMogul is a service that enables you to upload your video once and distribute to the leading video sites. They then provide aggregated tracking statistics for your video.

TubeMogul recommends the following encoding options  if you want to widely distribute your video:

• File format: mp4 or mov
• Video codec: h.264
• Bit-rate: 700 kb/s – 1500 kb/s
• Resolution: 640×480
• Audio codec: mp3

For a detailed list by social media site, take a look at this format listing by social media website.

Tags: archives, event recordings, live event recordings, Social Media, Video.

So you have your webcast or webinar video archive recording ready, and you want to post it to YouTube, Vimeo, Viddler, Metacafe, Revver,  and more. Here is the quick way to get the widest distribution possible.

Upload your video once to TubeMogul and let it distribute it to all the major video sharing sites for you. An account is free – just remember that you need to have an existing account on your targeted video destination sites.

View the TubeMogul tutorial on uploading and distributing your video here.

One problem you may encounter – every site has a different supported video length, so you will need to consider that before posting.

Tags: archives, event recordings, event replays, Promotion, Social Media, tubemogul.