The quote ‘Make it easy for people to talk about you’ says it all.

I had the opportunity last year to meet Andy Sernovitz when he spoke at the Silicon Valley AMA. (Coreography recorded this event for the SVAMA and you can view it online – jump to slide 78 in the index. Guy Kawasaki gives his typically entertaining presentation right after.)

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Tags: event recordings, Marketing, Promotion, replays, word of mouth marketing.