Need a larger webinar audience? Start using video on your landing pages.
The goal of your landing page is to get a registration. And there is no better way of showcasing the value of your program than a 30-60 second video that explains the benefits of attending by a presenter, moderator, or spokesperson from your company. Video is proven to build trust faster than other communication formats, and your visitor must trust you before they will register for your event.
So what is the science behind using video? According to author and PhD psychologist Susan Weinschenk there are four main reasons:
- The Fusiform Facial area makes us pay attention to faces
- Voice conveys rich information
- Emotions are contagious
- Movement grabs attention
Watch this video for a more detailed explanation:
The good news is that these videos are short and simple to create too. With the right talent, a good camera, and proper lighting you can do this in-house. If you prefer to outsource production we can help you. We will discuss your options, which includes remote video capture. Coreography also works with video professionals through-out the United States to execute these types of productions on-site.