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Solutions for Marketing
Marketing Challenges
Today's number one challenge for marketing is the development of a repeatable lead generation process. A TouchPoint presentation or solution portal helps you generate and nurture leads until they are ready to engage with your sales team.
Put your webinars to work in a presentation portal:
Increase webinar ROI
- Use the multimedia-nature of the presentation portal to engage, educate and influence prospects
- Use a mix of live and on-demand events to lower your overall event delivery costs
- Extend the life of live events through greater exposure of event replays
- Use the presentation portal to build awareness of your other marketing resources, including white papers, case studies, and solution guides
Improve event attendance
- Encourage sales and channel partners to participate in event
demand-generation efforts by providing them visibility into sales-generated prospects
- Increase event attendance with personalized e-vites from their
account representatives
- Automated pre-event reminders increase attendance
- Use RSS feeds to notify registrants of new events
- Simplify replay access by using the same link as the live event
Simplify event management
- One hosted application for registrant management and reporting across both live and on-demand content
- Complete event management with automated pre- and post-event registrant
communications.
- Automate event directory creation and webinar-related document downloads (PowerPoint slides, Q&A transcripts, datasheets)
Improve target marketing
- Capture demographics and interests during registration, and allow both your registrants and your call center to maintain this profile online
- Generate targeted email lists based on demographics and activity across events, surveys, and your
website
- Export lists to your favorite email campaign tools or use the integrated email delivery feature
Learn
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