Richard Mayer is a professor in psychology at UC – Santa Barbara. Mayer is considered the authority on educational psychology, publishing over 18 books and 250 articles and chapters on the topic. Mayer and his colleagues conducted numerous experiments and studies into how we learn best through-out the 90’s. The result of their efforts was […]
eMarketer just reported that experienced Internet users give more weight to the information they find on the web than that shared by personal contacts. What are the implications?