Is it time to use Twitter as part of our webcast strategy?
Twitter has become a true social phenomena. As the eMarketer chart below shows, Twitter’s popularity continues to grow:
ComScore reported 4 million unique visitors in February 2009 while Nielson Online reported 7 million. Both services show the growth rate above 1000% year over year. Twitter is heavily used within tech and has surprisingly strong adoption by the older tech demographic.
So will this community (or more accurately, federation of communities) be interested in educational or informational-oriented webcasts? According to a MarketingProf’s survey of Twitter users, both the statements “I find it exciting to learn new things from people” and “I value getting information in a timely manner” were rated 4.5+ on a 5 point scale.
I know companies that are using Twitter today as a promotional medium for video webcasts, and you can easily integrate Twitter into an event or webinar to replace or augment an integrated chat capability. I have seen Twitter used at conferences as a means for the panelists to engage with the audience and as a tool for submitting questions.
In the examples above Twitter is being used for promotion and engagement. To fully tap into the word-of-mouth power of Twitter, we may want to re-think presentation formats – short form content that can be quickly accessed and shared (e.g. video) may be a better choice than traditional webinar technologies like WebEx. I can see the day when we use our event recordings and create discrete “highlight” video segments that can be shared with our new Twitter followers so they can propagate the message!
So are you planning on using Twitter with your webinars? Can you see using it with a live event that is webcast?