My last posting generated some offline discussion related to explaining the benefits versus the capability. How about this alternative copy:
WEBCAST SERVICE PROVIDER
Coreography extends your reach, accelerates communication, and lowers your costs using a combination of live and on-demand webcasts, web seminars and demonstrations. Our production expertise ensures quality and lowers your overall multimedia expense.
Our original thinking was that the Streaming Media magazine audience already knew the benefits of webcasting and related services, so our focus was on the service offering versus the benefits. Thoughts welcome…