Although webinar technology continues to improve there are still plenty of examples of badly managed web seminars. Today we attended a marketing webinar that had a trifecta of critical problems. In addition to leaving a poor impression on the live participants, the archive is now flawed too and not suitable for promotion. Web seminar problems happen […]
Attention Online Presenters: Put a Smile on Your Face!
Webinar presenters should smile when you speak to add energy to your presentation. This is an old telemarketing trick, but works equally well for any presenter. Your smile really comes through in your voice and we improve the audience’s perception of your likeability and friendliness. Other research shows that likeability directly impacts your audience’s reception […]
Webinar Tips – Create a Conversational Webinar
A conversational approach helps on so many levels – new or related insights are often shared during a conversation, there is more presenter energy, and audio interest is heightened from hearing multiple voices. But it can’t be just an after-thought – you really should design it in to your presentation. What do I mean? We […]