When you are considering a purchase, who do you ask for your advice? If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a […]
Who Do You Trust?
eMarketer just reported that experienced Internet users give more weight to the information they find on the web than that shared by personal contacts. What are the implications?