One of the keys to delivering a successful live webcast is to thoroughly test your solution end-to-end. One great feature of most video webcast solutions is the ability to embed a live stream on your own web page where you can deliver a consistent viewer experience that reinforces your brand and leverages your web investment. […]
Webcast Player Improves Events and Seminars
We have been very busy improving our existing services and adding new capabilities, and I wanted to give you a glimpse of what is coming. Below is a sneak-peak of our new live video webcast player. It supports both Flash and Silverlight Video, and is configurable to suit both internal corporate webcasts as well as […]
Webcast Tip: Speak to the Individual
Want to personalize your webcast delivery? Ken Molay at WSuccess recently shared this webinar presentation tip that resonated with us: “Speak to the Individual, Not the Crowd”. Rather than use phrases like “can anyone in our audience tell me ….” speaker directly to each listener “can you tell me …”. This goes a long way […]
B2B Webcast Marketing – The Power of Friends
When you are considering a purchase, who do you ask for your advice? If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a […]
Webinar Polls and Surveys; How Do Marketer’s Use this Webcast Data
In June BtoB Online asked their webcast audience the question “How does your organization evaluate unstructured comments from customers?” The results: 72% We review each one manually 21% We collect but don’t analyze it 6% We use text mining tools 1% We have an individual code the responses Now you must interpret […]