There is a lesson for all webinar presenters in NBC news anchor Brian William’s plight. It could happen to you! For those of you who haven’t been online or watching television for the past 3 weeks, let me bring you up-to-date. Brian Williams embellished his experiences as an Iraq war reporter, taking a few liberties with […]
Five Tips to Improve Your Webinar Invitations
Econsultancy has a very good article about how marketers can make it easier for consumers to make purchasing decision. You can see the parallel with your webinar invitations. After all, they are a mini-purchasing decision in themselves – your attendees are paying with their time. So if you keep these points in mind when crafting […]
Social Media Map
For those of you that need a quick and easy guide to social media sites, I highly recommend the CMO’s Guide to The Social Landscape. This is a one-page review of the largest established social media sites that makes a handy reference tool. A great way for social media experts to educate co-workers too. Download […]
Tips on Gaining Exposure through Bloggers
A great article for those looking to increase exposure using social media from John Jantsch of Duct Tape Marketing. He shares these five tips for marketers who want to gain coverage and exposure through bloggers: 1) Don’t target the usual suspects 2) Listen before you speak 3) Hang out a bit 4) Gift wrap your […]
B2B Webcast Marketing – The Power of Friends
When you are considering a purchase, who do you ask for your advice? If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a […]