One of the keys to delivering a successful live webcast is to thoroughly test your solution end-to-end. One great feature of most video webcast solutions is the ability to embed a live stream on your own web page where you can deliver a consistent viewer experience that reinforces your brand and leverages your web investment. […]
We often get caught up in the technical “how-to” or in the tactical “project plan” when considering a live stream. But for marketers and meeting planners I’d recommend that you start by answering these three questions. Answering these questions helps drive the conversation with your webcast service provider and is the first thing that we […]
YouTube’s announcement that they were defaulting to HTML5 playback was widely reported in the tech media as the final nail in Flash’s coffin. Although this may be true long-term, Flash will still be in use for a variety of reasons for at least the next five years. Jan Ozer has an excellent article on StreamingMedia.com that […]
When planning and delivering your webcast its critical to know how much Internet access bandwidth is available. When in the planning stage, we use this information to recommend the right solution for your event. We will test this before your event as well, and use that information to make sure we have set-up our streaming […]
I just attended a live video show by HubSpot. They are experimenting with a live show format on the web. Although targeting a business audience using this approach is clearly bleeding-edge, I think its a worthwhile experiment. I will have more observations on this effort, but wanted to share with you specifically what happened today.