In June BtoB Online asked their webcast audience the question “How does your organization evaluate unstructured comments from customers?” The results: 72% We review each one manually 21% We collect but don’t analyze it 6% We use text mining tools 1% We have an individual code the responses Now you must interpret […]
Archives for June 2009
How much time should I spend creating my presentation?
The question “How much time do I need?” comes up alot in the context of preparing for a webinar. What tends to happen is the presenter has a slide deck in hand and they wait until the week before to really start considering the audience needs and reviewing the content. It’s not until the webinar practice […]
Is it time to use Twitter as part of our webcast strategy? Twitter has become a true social phenomena. As the eMarketer chart below shows, Twitter’s popularity continues to grow: ComScore reported 4 million unique visitors in February 2009 while Nielson Online reported 7 million. Both services show the growth rate above 1000% year over […]
Scripting your webinar presentations?
For those using scripts during your live webinars or for on-demand presentations, this tip is guaranteed to improve your delivery: Make sure that you read your script out-loud! Why? Writing is for the eye, while your narration is for the ear. Good writing and punctuation does not always sound very natural. By reading your script […]