My last posting generated some offline discussion related to explaining the benefits versus the capability. How about this alternative copy:

WEBCAST SERVICE PROVIDER

Coreography

Coreography extends your reach, accelerates communication, and lowers your costs using a combination of live and on-demand webcasts, web seminars and demonstrations. Our production expertise ensures quality and lowers your overall multimedia expense.

Learn More
http://www.coreography.com/sm/blog.php

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Our original thinking was that the Streaming Media magazine audience already knew the benefits of  webcasting and related services, so our focus was on the service offering versus the benefits.  Thoughts welcome…

Tags: on demand webcasts, on-demand webcast, webcast, webcast production.

We get most of our business through positive word-of-mouth from our customers,  but you still need a presence on the key industry sites. We just purchased a small advertisement space (about 1/8 page) in Streaming Media Sourcebook that most likely will be dwarfed in size by other advertisements. (For reference, here is an example. We are limited to 50 words.)

So what’s the best way to use this small space.  Here are three options we are considering. Your thoughts welcome!

WEBCAST SERVICE PROVIDER  - FIRST OPTION

Coreography Live and On-Demand Webcasts

Coreography delivers high-quality, trouble-free live and on-demand webcasts. Our clients include leading multi-nationals and SME’s in the United States and Europe.

Managed Enterprise Webcasting Solutions | HD Webcasts | Videoconference Broadcasts | Skype Interviews | Simulated Live Events | Prerecorded Video Insertion | PowerPoint Integration

Learn More
http://www.coreography.com/sm/blog.php

WEBCAST SERVICE PROVIDER - SECOND OPTION

Coreography Live and On-Demand Webcasts

Why such a small ad? We put our money into people and technology so we can offer high-quality, trouble-free webcasts and webinars at a reasonable price. Our clients include both multi-nationals and SME’s in the United States and Europe that see the value in our approach.

Learn More
http://www.coreography.com/sm/blog.php

WEBCAST SERVICE PROVIDER - THIRD OPTION

Coreography Live and On-Demand Webcasts

Coreography delivers high-quality, trouble-free live and on-demand webcasts and web seminars. Our clients include leading multi-nationals and SME’s in the United States and Europe. We offer Managed Enterprise Webcasting Solutions, HD Event Webcasts, Videoconference and Skype Broadcasts with PowerPoint, and more.

Learn More
http://www.coreography.com/sm/blog.php

Tags: Business.

It’s not easy to keep the names and affiliations of a large panel of speakers straight.  Not only is this confusing to your local audience, it can prevent them from asking directed questions to specific members of your panel.

When Coreography webcasts an event, we place the current speakers name and title on the live video (called lower thirds). But unless we send our program feed to the main projector, this does not help the local audience.

So what can you do?

If its a group panel discussion seated behind a table, consider using name placards in front of each speaker’s microphone.  This takes a little pre-planning to execute, but should eliminate your local audience’s confusion.

Tags: event recordings, event video, video recording tips, video webcasts.

Great tips on telling your story in this video with NPR’s  Scott Simon.  There are takeaways here for any presenter delivering presentations via video webcast or audio webinar.

Tags: authenticity, effective presentations, presentations, storytelling, video presentations.

If you spend a lot of time and effort creating videos for the web, you want to have them found. Here are five tips from the Online Marketing Blog  to help you get started with video optimization:

1. Organize with Keywords
2. Distribute videos on video-sharing sites.
3. Implement a linking strategy.
4. Encourage viewers to share your videos.
5. Re-purpose your videos.

Read the complete post 5 Basic Tips for Video Optimization.

Tags: Marketing, search, Video.

A great article for those looking to increase exposure using social media from John Jantsch of  Duct Tape Marketing.  He shares these five tips for marketers who want to gain coverage and exposure through bloggers:

1) Don’t target the usual suspects
2) Listen before you speak
3) Hang out a bit
4) Gift wrap your idea
5) Amplify for them

Of course, we can’t think of a better way to ‘gift wrap your idea’ than by letting us create a video presentation featuring you!

Intrigued? Read the complete article  5 Tips for Getting More Exposure from Bloggers, Tweeters and Fans.

Tags: bloggers, Promotion, Social Media, tweeter.

James Pitaro

Want to start your own web video channel for internal or corporate communications?

Here are some good points from someone who knows a little bit about video – James Pitaro, vice president of media at Yahoo!.  In his post The Do’s And Don’ts Of Creating Original Video‘  he shares lessons learned at Yahoo!.

Although the Yahoo! focus is building online audiences that can be monetized, these are still good points for B2B companies. I particularly related to the observation about ‘Being Fast’ and getting your content out in a timely manner.

Read the The Do’s And Don’ts Of Creating Original Video here.

Tags: corporate tv, tv, Video, web tv, web video.

Want to personalize your webcast delivery?

Ken Molay at WSuccess recently shared this webinar presentation tip that resonated with us:

“Speak to the Individual, Not the Crowd”.

Rather than use phrases like “can anyone in our audience tell me ….” speaker directly to each listener “can you tell me …”.

This goes a long way toward personalizing your delivery and leaving your listeners with a more personal experience.

Thanks for the great tip Ken.

Tags: effective presentations, presentations, Web Seminars, Webcasts, webinars.

When you are considering a purchase, who do you ask for your advice?

If your like me, you start with your friends. And you will probably seek out the ones who have some experience or passion related to your purchase. If I want to buy a guitar, I’d seek out a cousin who is a musician. If I want a new telephone system, I’d ask a half dozen of my friends that are consultants, managers and business owners  – the ones that make their living on the telephone..  Depending on the purchase, I would do more research online, on industry sites and forums, and visit your web site.  At this point, I’m ready to buy – for big-ticket items I’ve got a short list and will now call a company rep.

By now your starting to realize that in the early stages I may not spend much time on your site – in some cases I may not even visit it.  So as a marketer, you need to find a way to reach me through the mediums I am using.

Webcasts – audio and slides or video -  not only are good at educating the prospects you know about, but can be a compelling way to help your customers (my friends) and your evangelists (the ones commenting in user groups, message boards, and industry forums) share your story.

You can continue to deliver your webcasts live, but make sure you create an archive in bit-sized chunks and share it with the world – in your newsletter, on your site,  with user groups, on message boards.  Make it easy for your fans to share it too.  Its a great way to keep your name in the conversation and help your friends spread the word.

Tags: archives, conversations, live event recordings, Marketing, On-Demand, Promotion, Video, video webcasts, Webcasts.

When planning and delivering your webcast its critical to know how much Internet access bandwidth is available. When in the planning stage, we use this information to recommend the right solution for your event. We will test this before your event as well, and use that information to make sure we have set-up our streaming encoders optimally.

So how do you know how much bandwidth is available? Listen to this screencast to learn about the free tool Speedtest.net:





View the Speedtest.net screencast in its own window here.

Tags: bandwidth, event management, LinkedIn, Streaming, video quality, video webcasts, webcasting.