Apple sold over 15 million iPads in 2010, and demand for the iPad 2 appears to be even stronger. IDC predicts that 44.6 million media tablets will ship in 2011, and Apple should continue to dominate in market share. In addition, Apple shipped over 15 million iPhones last year. Enterprises are gearing up to support executives and sales teams that are leaving their laptops at their desk and choosing both tablets and smart phones as their primary computing devices.
Unfortunately the Apple iOS devices do not support Flash. This is causing a problem for those who wish to access and view webinar replays and on-demand training content. To make matters worse, these new devices are increasingly adopted in the executive suite. These executives tend to view webinars and event replays on the weekend when they are away from a traditional PC and viewing in what Apple calls ‘lean-back’ mode. (In fact, BrightTALK reports that forty percent of executives view webinar content in the evenings or on the weekend.)
What’s our solution? Coreography has been delivering its event replays in Flash, and now offers fall-back support to HTML 5 so that your recordings will play on mobile devices. The chart below shows you the breadth of devices this approach supports:
So if your using WebEx, GoToWebinar, Live Meeting, or another Flash-based solution, and need a webinar recording that your audience can actually view on any device, please give us a call. We can create recordings from your existing archives and capture high-quality, optimized recordings of your next webinar or webcast.
Our new event and video webcast service can be used with the iPhone or Android device to take questions from your audience. For live events we provide a Twitter stream and the ability to submit private questions to your panelists. View this demonstration to see how it works!
Our new video webcast solution makes it easy to deliver a conference or seminar on the web and take questions from the audience. Where you want to encourage drive-by viewing, visitors can access the player anonymously. Then they can choose to submit questions via Twitter or through the private question feature shown below:
To simplify management, questions can be automatically routed to one or more email addresses where they can be vetted and simply forwarded to the on-stage moderator.
It really doesn’t get simpler than that!
Next up, how to take private questions from your live audience.
We have been very busy improving our existing services and adding new capabilities, and I wanted to give you a glimpse of what is coming. Below is a sneak-peak of our new live video webcast player. It supports both Flash and Silverlight Video, and is configurable to suit both internal corporate webcasts as well as public events like seminars and conferences.
The configuration shown here is well suited for a conference – with Twitter feeds, sharing links ,as well as Sponsor and site links for a blog or event calendar. Not only is this a good player for viewing and interacting with the live event, but those pulled in via sharing links can find your main event site too. In essence you have a video-enabled landing page!
A special thanks to all those who helped us with usability testing! Your input and feedback made all the difference!
We will be sharing more information on this player as well as our other solution enhancements over the coming weeks.
Reading this recent post at the Web Guild made me realize just how important capturing your events and presentations and getting them online is to your marketing efforts.
Traditional, interruption marketing is becoming less and less effective as buyers go online to gather information, educate themselves and find recommendations. In order to be found marketers need to publish content that is indexed by Google and shared within communities of interest. This sounds simple enough, but you need to deliver a constant stream of fresh content in order to be indexed by Google.
Capturing your events and presentations in a video format, then converting it to bite-sized clips makes sense. These clips can be used on your web site, on your blog, in your newsletter, and shared across Facebook, Twitter, and other online communities. Better yet, video content like this encourages employees, customers, and evangelists to share it within their business and personal networks.
Not a bad way to ramp up a content marketing strategy that can impact awareness. lead generation, and lead nurturing.
I had a very enjoyable evening last night as a panelist on the SVAMA’s “Integrating Video Into Your Marketing” event.
There was an enthusiastic and attentive audience as Jeff Severtson delivered his presentation that showcased how Adobe uses video in its marketing. Then the panel took questions from the audience and we had a good discussion, particularly since we brought a variety of perspectives – large company versus agency, in-house versus out-sourced. It was interesting to see on how many points we were in agreement as well.
One slide Jeff shared was particularly eye-opening; he highlighted what you should expect to spend on your video production, and commented that most of Adobe’s productions were in the high-end of the sweet spot.
All of our event and webcast productions fall into the Low Budget to Sweet Spot while we consistently maintain broadcast-news quality production values. How do we do this? We leverage your existing presentations and events and capture the knowledge and enthusiasm of your in-house experts. This reduces content development costs (in essence they are already funded in another program or budget, so we do not need to create new scripts and story boards) and spokesperson costs. And nothing is more authentic than your own employees sharing their knowledge. With your webcast video in-hand, you can turn this into shorter clips that you can use across all your marketing channels and share via social media.
Of course, there is room for both approaches in your marketing, but its good to know that not all your video has to be expensive to be good!
If you are in San Jose – San Francisco Bay Area come join us in Sunnyvale February 10th for ‘Integrating Video into your Marketing Plan‘. We are excited to have been invited by the SVAMA to participate in the panel discussion. Other panelists include representatives from Adobe, AdobeTV and Oracle. This is a very high-powered panel of marketing and production experts, and we should have a fun and far-ranging discussion of both how to create video and use it effectively.
Check out this invitation video created by our moderator, Jeff Severtson:
This event is being held at Detati Communications, which has a beautiful facility for shooting photos or video. Come check it out. For more details, and to register online, visit http://www.svama.org/site/event_details/91.
See you there!
Econsultancy has a very good article about how marketers can make it easier for consumers to make purchasing decision. You can see the parallel with your webinar invitations. After all, they are a mini-purchasing decision in themselves – your attendees are paying with their time. So if you keep these points in mind when crafting your invitation you will be headed in the right direction.
- Reduce options; The more choices available, the less likely any choice is made. If the purpose is to get viewers to your webinar, don’t muddy the water with other promotions or product information.
- Create urgency; Live webinars are a natural vehicle for building that sense of urgency – make sure to do so in your copy.
- Reduce risk; If your charging for your webinar, provide a money-back guarantee. If it’s free, address the risk that the content will not be worth the potential abuse of contact information – this is a bigger issue for smaller companies that may not have a reputable brand or market presence. They need to engender trust with their copy and remind people that you are not going to abuse the relationship. Remind your reader’s in plain language that you are trustworthy (and make sure you keep your promise):
- Focus your message; Simplify your message and stay focused on one or two key points or audience takeaways. Write your copy from the reader’s perspective; ‘What’s In It For Me?’.
- Know your customer; You cannot convert every site visitor and webinar attendee to a customer, so don’t try. Determine what your key strengths are and go after the best prospects for your product or service. This becomes even more important as social media channels drive greater webinar attendance. Your copy and promotion should actually self-qualify prospects so that you stay focused on the best prospects.
Read the original article at ‘How to turn consumer inaction into action: five tips‘.
In addition to our commercial work webcasting live conferences, we also record the Silicon Valley American Marketing Association’s panel events for on-demand viewing.
The SVAMA makes these archives available to the public from their website (pictured below). You can view the event clips on YouTube by clicking here or on the website image.
Need to promote your web seminars?
The Webinar Today search engine has already indexed over 1 million pages, primarily at industry hubs and selected webinar service providers. To continue to grow the depth and quality of our listings we need the participation of individual businesses that produce their own web seminars.
Marketing and event managers can simply post their own webinars at the Webinar Today LinkedIn Group. They will then be added to the search engine.
There is no charge for any of this – just think of us when your business needs require a live video webcast production team, or you want help incorporating video into your next web seminar.
To recap, simply join our LinkedIn Group and create a new discussion using the event title as the subject and add a short description. Make sure to include the link to the webinar landing page. (That link gets added to our search engine so it should include a description of the event, not just a registration form.) That’s all there is to it!
If you have any questions, just post them at the LinkedIn Group or in the comments below.
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