Video’s pervasiveness online is impacting everyone with a web presence, even B2B companies. First, remember that even business purchasers are consumers too and we bring our purchasing habits to the office. Then consider these recent surveys reported by eMarketer. Over 60% of adults using the web to research a product of service, then visit the […]
I just finished reading Malcomb Gladwell’s Blink, which is another fun read. I found two chapters in particular relevant to delivering effective video presentations. For the record, I am not a psychologist, so if you are, and what follows does not make sense, please set me straight by leaving a comment. In essence, modern psychology […]
TubeMogul is a service that enables you to upload your video once and distribute to the leading video sites. They then provide aggregated tracking statistics for your video. TubeMogul recommends the following encoding options if you want to widely distribute your video: File format: mp4 or mov Video codec: h.264 Bit-rate: 700 kb/s – 1500 […]
I just attended a live video show by HubSpot. They are experimenting with a live show format on the web. Although targeting a business audience using this approach is clearly bleeding-edge, I think its a worthwhile experiment. I will have more observations on this effort, but wanted to share with you specifically what happened today.
eMarketer just reported that experienced Internet users give more weight to the information they find on the web than that shared by personal contacts. What are the implications?